In a nutshell
Future Academy X organises workshops, conferences, festivals and retreats focused on innovation, technology and community. In 2018, I worked on the Year of the Dog Innovation & Startup Festival, bringing together over 700 attendees in Munich.
- Challenges:
Future Academy X - Translate complex innovation topics into engaging, recognisable visual communication across brands, events and digital platforms.
Year of the Dog Festival - Create an immersive festival identity that attracts attendees, sponsors and ticket sales.
- Impact:
Future Academy X - Established the company's visual identity from scratch and translated its ideas into consistent, engaging brand communication.
Year of the Dog Festival - Brought the festival concept to life through an immersive visual experience for 700+ attendees, helping attract sponsors and visitors.
- My Role:
Started as a Visual Designer and grew into Art Director, taking care of the visual identity and creative direction across all Future Academy X brands, events and communication.
Event Communication
Year of the Dog was an innovation and community festival in 2018 exploring the intersection of technology, creativity and culture, bringing together 700+ attendees under the slogan “Where Buddhas Meet Robots.”
- Developed the festival's visual identity and storytelling.
- Created ticket sales campaigns and sponsor presentations.
- Designed the event website and digital marketing campaigns.
- Produced print materials, brochures, postcards and event programmes.
Main visual
Website
Campaigns
Print materials
Stage Design
I designed and managed the stage setup on a tight budget and within just three days. Coordinated volunteers, organised materials and oversaw the entire process from planning to final installation.
From Festival to Corporate
Following the success of the festival, I was promoted to Art Director, taking responsibility for the visual identity and creative output of Future Academy X.
Company website
Workshop presentations
Client pitch decks
Workshop materials
Print & illustration
Event concepts
Seasonal branding
Living the brand myself!
Client Feedback
Ernesta was responsible for the whole look and feel of our company and the whole festival. She works extremely independently and carried out every aspect of her work to the highest possible standard. I can give her the highest possible recommendation to any future employer. We would be pleased to re-employ Ernesta.
Stefanie Konrad, CEO of The Future Academy X
Outcome
Future Academy X gained a recognisable visual identity across its brands, events and communication. I brought its ideas to life through design, helping create memorable experiences like the Year of the Dog Festival, which welcomed over 700 attendees in Munich.