TwentyNine.
Growing a Brand While the Business Evolved.
Over several years, TwentyNine evolved from a small event business into a creative agency with a distinct identity and digital presence. Rather than redesigning everything from scratch, each iteration responded to new business goals, audiences and market changes while preserving the strongest parts of the brand.
- Role:
Led the evolution of the TwentyNine brand, shaping its strategy, identity and digital experience from concept to implementation across multiple redesigns.
- Deliverables:
2 Major Rebrands • 4 Website Iterations • Brand System • Social Media • Print Design
- Timeline:
2021 – 2026
Evolution, Not Reinvention
Over seven years, the brand evolved alongside the business. Each iteration responded to new goals, audiences and services while preserving the strongest elements of the original identity.
2019-2021
Events Managemenet
A personal event company built around community, creativity and its founder's personality.
2021
Agency Foundation
The business shifted from events to creative digital agency, requiring a clearer positioning and a more professional digital presence.
2023
Growing Together
As the team expanded, the brand became bolder and more confident while staying recognisable through its signature colour and handwritten identity.
2025
Process First
The focus shifted from how the brand looked to what it represented, creating a stronger strategic foundation for the next redesign.
2026
Digital Evolution
As the industry is evolving fast, so is the brand. The new bolder visual identity transformed the agency's "Partners in Crime" philosophy into a strategic and memorable digital experience.
Brand Evolution
The following projects demonstrate how the Schleifpunkt framework was adapted to different driving schools - combining strategy, branding, UX and development to create unique digital experiences.
01. TwentyNine Brand
A Growing Creative Agency
TwentyNine evolved from a small creative agency into a strategy-driven digital partner. Every redesign reflected new ambitions, expanding services and a more mature way of thinking.
02. Agency Foundation (2021–2023)
03. Concept Exploration
04. Finding Identity
05. Getting Closer
06. Brand
Digital Evolution
The following projects demonstrate how the Schleifpunkt framework was adapted to different driving schools - combining strategy, branding, UX and development to create unique digital experiences.
01. TwentyNine Brand
A Growing Creative Agency
TwentyNine evolved from a small creative agency into a strategy-driven digital partner. Every redesign reflected new ambitions, expanding services and a more mature way of thinking.
02. Agency Foundation (2021–2023)
03. Concept Exploration
04. Finding Identity
05. Getting Closer